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Research papers

Modelling consumer choice with cross-sectional data

This paper describes how the response of consumers to change may be predicted using techniques which integrate survey design and implementation with in-depth statistical analysis and modelling. The consumers may be personal consumers, or businesses;...

Catalogue: Papers 1982: Social Research And Prediction
Authors: Colin Dunn, John Raftery
June 15, 1982
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Citation

Dunn and Raftery (1982a, June 15). Modelling consumer choice with cross-sectional data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/modelling-consumer-choice-with-cross-sectional-data


Research papers

Using social surveys for prediction

This paper illustrates some of the ways in which sample survey data can be used to make predictions about aspects of society. It examines the use of data from continuous surveys to make short term predictions based on time series and the use of...

Catalogue: Papers 1982: Social Research And Prediction
Author: Frank E. Whitehead
June 15, 1982
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Citation

Whitehead, F. E. (1982a, June 15). Using social surveys for prediction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-social-surveys-for-prediction


Research papers

Revision of the social class concept

This paper summarizes the results of an investigation into the predictive power not only of social class but also of income and other socio-economic and demographic variables. Special attention is paid to the discriminatory value of these variables...

Catalogue: Seminar 1982: Classifying Consumers
Authors: Jean F. K. Dinjens, Jan Ligthart
June 15, 1982
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Citation

Dinjens and Ligthart (1982a, June 15). Revision of the social class concept. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revision-of-the-social-class-concept


Research papers

Classifying undecided voters in pre-election surveys

Due to the potential impact and significance of the undecideds and the widespread use of telephone surveys, it became imperative that an improved technique be developed which would result in a reliable forecast of the likely voting patterns of...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Frederick Wiseman, I. Fenwick, J. W. Becker, J. Heiman
June 15, 1982
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Citation

Wiseman, Fenwick, Becker and Heiman (1982a, June 15). Classifying undecided voters in pre-election surveys. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/classifying-undecided-voters-in-pre-election-surveys


Research papers

A little bit of the future from large analysis of the present

The article aims at showing that public opinion, if not 'lawful', at least shows certain regularities that can be utilized in predicting shifts in opinion change. The argument is based on a French nation wide survey replicated five times since 1977...

Catalogue: Papers 1982: Social Research And Prediction
Author: Alain Kling
June 15, 1982
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Citation

Kling, A. (1982a, June 15). A little bit of the future from large analysis of the present. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-little-bit-of-the-future-from-large-analysis-of-the-present


Research papers

Determining optimum pricing in closed universe prediction panels

The examples in this paper are drawn from one example of 'closed universe panels' ie. Sharescale Panels, which are set up on an ad hoc basis to measure particular product fields, usually to test the effect that a new brand might have in that field....

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: John Parfitt
June 15, 1982
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Citation

Parfitt, J. (1982a, June 15). Determining optimum pricing in closed universe prediction panels. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/determining-optimum-pricing-in-closed-universe-prediction-panels


Research papers

Not born yesterday

The subject of this paper is the application of research in the child and youth markets as a speciality within the sphere of marketing research as a whole. The main thrust of the paper concerns the application of one particular discipline - in this...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: David Cocks
June 15, 1982
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Citation

Cocks, D. (1982a, June 15). Not born yesterday. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/not-born-yesterday


Research papers

Modelling tourist choice behavior

This paper presents a theoretical and methodological approach to the task of modelling tourist choice behaviour. The problem area dealt with is the one in which managers of tourism organizations, industries or businesses try to understand, to...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Gerard A. Tocquer, Sophia Antipolis, Michel A. Zins
August 1, 1981
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Citation

Tocquer, Antipolis and Zins (1981a, August 01). Modelling tourist choice behavior. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/modelling-tourist-choice-behavior


Research papers

Respondent reaction to computer-interactive interviewing techniques

Computer-interactive (electronic) interviewing shows promise of producing higher levels of respondent interest fewer errors, and data with breadth and richness unattainable through conventional means, all at comparable cost. The Xerox Corporation...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: James N. MacBride, Richard M. Johnson
September 1, 1980
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Citation

MacBride and Johnson (1980a, September 01). Respondent reaction to computer-interactive interviewing techniques. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/respondent-reaction-to-computer-interactive-interviewing-techniques